In Greek myth, Prometheus famously stole fire from the gods and gave it to mankind. Launching a successful business has many parallels to this mythological story. And of all aspects of business, perhaps it's most true when it comes to marketing. One of the key aspects of modern marketing is learning how to leverage massive tech companies in order to generate targeted traffic for your own business. Social media sites like Facebook are popular choices these days, although the traffic they send often doesn't convert well. The most tried and true source of high quality traffic is search engines, in particular Google. In order to rank well on Google you'll need to learn how to do search engine optimisation, and you need help from SEO NZ.