One of the most fascinating trends in online marketing of late is the rise of niche dating sites. For many years I assumed the NZ market was too small to support anything other than broad, generic sites, but I've been proven wrong. In fact, there are now a wide variety of niche sites catering to all sorts of tastes, including Christian dating, Asian dating, and even sugar daddy dating websites like Seeking Arrangement NZ.
I must say I'm a little disappointed to have misjudged this and missed the boat - it really does go to prove how powerful the long tail can be. There are dozens of new sites popping up to serve niche markets, and the big players are no doubt beginning to feel the heat as a result.